Hi, These Are The Best Vegan Makeup Brands and Products to Shop Right Now
3 mins read

Hi, These Are The Best Vegan Makeup Brands and Products to Shop Right Now

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PYT Beauty

PYT isn’t just vegan—it’s eco-friendly too. Everything is made with sustainable packaging and minimal plastic—plus the PYT site gives clear and easy instructions on exactly how to recycle each of their products.

Must-try product: PYT Beauty The Upcycle Eyeshadow Palette

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Hourglass Cosmetics

There’s a reason every makeup artist loves Hourglass—their products are vegan and they WORK. Like last for hours, have supreme color-payoff, and comes in hundreds of different colors and shades work.

Must-try product: Hourglass Ambient Light Powder


Exa Beauty

I’ve yet to try an Exa product I don’t love—everything is really that good. It’s a tight edit of products (so far, the brand has a face primer, foundation, and a few different eyeshadows), but it’s all superb—and made with all-natural and vegan ingredients too.

Must-try product: Exa High Fidelity Foundation


Tower 28 Beauty

If low-key minimalism is your makeup vibe, then you’ll love Tower 28. Their vegan formulas are fuss-free, can be applied without makeup brushes or a mirror, and won’t make you look overly done or made up either.

Must-try product: Tower 28 Beauty Vegan Tinted Lip Balm

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Bite Beauty

Bite Beauty is one of the first vegan makeup brands that I fell in love with as an editor. Everything from their lipsticks to their powder foundation wears like a dream and is made with plant-based ingredients and pigments that perform just as well as the conventional kind.

Must-try product: Bite Beauty Power Move Creamy Matte Lip Crayon

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Merit Beauty

Merit Beauty’s award-winning products check all the right boxes: they’re super-chic looking, easy-to-use no matter your makeup skill level, and are made with ingredients that are both safe for you and your fur babies.

Must-try product: Merit Beauty Day Glow Highlighting Balm


Cover FX

If you’re looking for a new primer, foundation, or concealer (basically any kind of face makeup) that’s vegan and cruelty-free, Cover FX should be at the top of your list. Their skin-friendly formulas are tested by derms, made with clean ingredients, and come in a wide-range of shades and finishes.

Must-try product: Cover FX Natural Finish Foundation


One Size by Patrick Starr

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Rare Beauty by Selena Gomez


Thrive Causemetics

Every time you buy one of Thrive Causemetics’s vegan makeup products, the brand will donate that same product, another Thrive product, or make a monetary donation to a charity that supports and empowers women. Pretty amazing right?

Must-try product: Thrive Causemetics Liquid Lash Extensions Mascara

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Deputy Beauty Director

Lauren Balsamo is deputy beauty director at Cosmopolitan, where she writes, edits, and produces all types of beauty content—from product reviews to personal essays and trend reports. She has covered beauty for nine years at Cosmopolitan and has contributed to Women’s Health and Seventeen magazines as well. Follow her on Instagram

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