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There’s a lot to love about vegan beauty, starting with the fact that vegan makeup and skin care has come a long way from its outdated stereotypes. Gone are the assumptions that you have to settle for crunchy packaging or an off-putting scent in order to have transparency into how your products are formulated. Instead, vegan makeup today delivers serious pigment and long wear, all without the need to involve animals in the process.
A quick primer for those new to vegan beauty: Unlike more nebulous terms such as clean, green, and organic, vegan has a hard-and-fast definition across industries. In short, it means the product contains no animal by-products or animal-derived ingredients, like carmine, lanolin, and beeswax. It’s also important to note that cruelty-free doesn’t mean vegan. Rather, it denotes that the products weren’t tested on animals in any stage in the process. A product can be cruelty-free without being vegan, and vice versa, so keep that in mind while you’re shopping.
Almost every brand out there offers vegan options at this point, and reputable brands should provide clarification on which of its products are vegan-friendly. But if you want to take the guesswork out of stocking your makeup bag and top shelf, look no further than these 13 beauty brands that aren’t only vegan, they’re also all-around excellent.
1. KVD Vegan Beauty
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